How to Hate Your Writing Successfully; Editing and
Reading Strategies If you don't hate your work,
someone else will do it for you
Harsh, but true. Your words spill out on to the page as you
type and they probably look ok to start with. Trouble is - fingers
aren't very clever and they are the ones doing the thinking. These
guys spend half their free-time exploring your nostrils. Do you
really trust them to do a flawless job?
If you trust your first draft you are asking for trouble. Your
editor will throw it back at you, your clients will be
disappointed and you will probably read it back yourself a little
later and cringe.
Aim for perfection
You need to revise and re-revise your work before it can be
published. Be your own worst nightmare because mediocrity will not
do. Writing should always be word-perfect.
It is hard to judge your own work objectively, so you must
learn to hate it. Don't look for what's right, look backwards and
see what's wrong. You can employ different reading strategies to
test your writing in various ways. They work well because you
begin to see your work in a different light.
Reading strategy
Chronological: - reading from the first word to the
last, in order.
Advantages: If you read your text from
beginning to end you will get an overview. You will know if the
structure works and will get a feel for the pace and flow of the
piece.
Disadvantages: You're likely to miss your
mistakes. Some errors are easy to spot, but others aren't. When
a person reads they scan; eyes move fast and re-contextualise
misspelled words, they do not examine each individual word
because that would take far too long. Mistakes are missed
because you read what you meant to say, rather than what you
really said.
Your word-processor is an unintelligent beast. The spell-check
may work well for spelling errors, but what about misplaced words
and stealth-typos? When one inadvertently puts a 'their' instead
of a 'they're' - or an 'an' instead of an 'and' - the processor is
often unaware and will not help you out.
'Retro-logical' and 'Chaotic' reading: -
reading up from the end of the document and random paragraphs.
Advantages: If you dip into your text at
random points you will not be reading in the same way. This is
microcosmic reading; you see the detail rather than the whole
picture. You can tweak the syntax and lexical choice without
being blinded by the 'what I meant to say' effect.
Disadvantages: You miss the flow of the
piece. The structure is as important as content, so it is best
to read retro-logically then scan the whole piece afterwards.
Just to reiterate: Let words be your irritation
I lay in the dark last night and listened. There was a little,
sharp droning sound and it was patrolling my airspace. I tried to
ignore it, but I couldn't. It was impossible to sleep in the same
room as something that wanted to eat me. I knew that as soon as I
was unaware it would start to suck my blood. I hate mosquitoes.
I turned on my light and the sound stopped. I couldn't see the
blasted thing anywhere. I thought it had flown off to irritate
another member of my household (which is fine by me). As soon as I
had settled down again, the little blighter was on me and I am now
covered in tiny puncture wounds that make me want to scratch my
legs off.
My words whine at me like that mosquito. I see them sitting
there in a line and some of them shout at me. The poke at me, they
whimper, they downright annoy me until I do something drastic. But
it's not always easy to see what needs changing. You read through
the text again, and your mistakes are invisible. It's like turning
on the light only to find the mosquito has landed. They might be
hard to spot, but your words will bite you, unless you do
something about them first of course.
Being brutal
I'm not saying you should flame your work. The Delete key
should be your enemy, not your friend. Many a good word has gone
to cyber-heaven because an author has been too trigger-happy when
it comes to pressing [back-space] or worse - [Ctrl + A,
Delete-delete-delete].
If you get too frustrated you may well destroy good work, don't
let this happen. Save your text as another file, so you can go
back to the original if you have to.
But you should be brutal. Your words are there to be beaten
into shape. Hack at them, whip them into line with authority. Once
they know their place your text will form a whole that you can be
proud of and that your readers will accept, not hate.
Hiring an editor
If you don't want to go through the hassle of copy-editing you
can hire a freelancer to do it for you. Look for knowledge and
experience; do they have any qualification? Some will read through
it and do nothing. Others will provide you with feedback and
constructive criticism. If you can't bear to hack at your own
texts, or you have a problem spotting weakness, it might be the
best way forward.
George Chilton is an experienced Advertising and SEO copywriter
at Herds of Words. He has fourteen years experience as a magician
and public speaker and can be contacted at
george@herdsofwords.co.uk.
Or come join the herd at
Herds of
Words - Freelance Copywriters.
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